11. CREDITS
An initiative of Ajuntament de Súria.
Production: Molecula SL.
Museum project: Albert Fàbrega and Santi Molera.
Audiovisual production: Eduard Borrell.
Graphic design: Xavier Càliz.
"Advertising is the art of convincing. It is a process of communication and audiovisual information, aimed at a mass audience to sell a product or service" (Francisco Rivero Gil, Santander, 1899-Mexico, 1972).
Painter and draftsman, he started his professional activity in El Pueblo Cántabro, later he would collaborate with La Libertad and El Sol, from Madrid; Adelante, from Valencia; El Socialista and El Diluvio, from Barcelona.
In the thirties, he stood out as an illustrator of book covers for the publishing house Espasa Calpe and as a poster artist in advertising. During the Civil War, he designed pro-Republican posters.
As a result of his political involvement, Francisco Rivero Gil went into exile in France, before being able to emigrate to South America: the Dominican Republic, and then Mexico, where he lived and worked until his death, collaborating with the publications El Excelsior and El Nacional.
Ajuntament de Súria
Museu de la Mineria de Súria
Geoparc de la Catalunya Central
UNESCO